Fi – Digital Marketing Agency
The new Balenciaga.com:
A fresh new look for fashion forward icon.
The Challenge
Our digital experience should be elegant, modern, minimal, intelligent and engaging.
Fanshion forward
The design is simple, clear and elegant,
highlighting the fashion while drawing the user in to explore.
Inspiration from all angles
We built an interactive 360° experience to push the boundaries of how products are viewed online.
Drag to rotate
Focus on fashion, from look to cart
The design is simple, clear and elegant,
highlighting the fashion while drawing the user in to explore.
Mix, match and swap, AI everywhere
Fi worked with Balenciaga to show how AI can scour the fashion for content you’ll love.
