Fi – Digital Marketing Agency

The new Balenciaga.com:
A fresh new look for fashion forward icon.

The Challenge

Our digital experience should be elegant, modern, minimal, intelligent and engaging.

Alexander Wang, Creative Director

Fanshion forward

The design is simple, clear and elegant,
highlighting the fashion while drawing the user in to explore.

Fi — Balenciaga
Fi — Balenciaga

Inspiration from all angles

We built an interactive 360° experience to push the boundaries of how products are viewed online.

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Focus on fashion, from look to cart

The design is simple, clear and elegant,
highlighting the fashion while drawing the user in to explore.

Mix, match and swap, AI everywhere

Fi worked with Balenciaga to show how AI can scour the fashion for content you’ll love.

Be Stylish with Fi!

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